Everything she needs. Nothing she doesn't.
10 Years of Unicorn Energy. 17 Years in Fashion.
About the Founder
The White Unicorn started 10 years ago as a side hustle with a bigger purpose: creating a fun, fantasy-filled shopping experience outside the boring corporate fashion world. Founded by Zoey DeVine, a New York-based fashion designer with 17 years of experience designing for retailers like Macy's, Kohl's, Betsey Johnson, and Heatherette, The White Unicorn has grown into a playful online boutique for pleasure products, lingerie, ravewear, and adult gifts.
As Featured In

Sex Expo- September 2022
A New York-based, small, woman-owned biz. You can expect to see rainbow-drenched unicorn-shaped dildos, holographic bondage accessories, vibrant festival wear, and honestly, like, anything you'd find in Jem's closet... if she were a little kinky.

Xbiz Premiere Magazine- October 2022 Cover Feature
Buzzwords like 'authentic,' 'curated' and 'woman-owned and -operated' start to feel diluted when so many big companies are bending over backwards to weave those terms into their brand storytelling. Yet small businesses and solopreneurs that possess these qualities organically are often overlooked when they attempt to enter the adult industry, making them the dark horses of online retail. The White Unicorn's playful, inspired shopping environment makes the brand hard to ignore.
Our Promises

Free Shipping
Enjoy free shipping on all orders over $75

Discreet Shipping
all orders shipped in plain packaging with no logos. 100% discreet shipping

Woman Owned & Operated
female founder and team

Quality Guarantee
no harmful chemicals and only body safe materials

Price Match
Email us an active listing from a reputable competitor and we will match the price on any exact item (no Amazon isn't reputable)





















